Vintellect

Max Your Wine Sales

Organisation details

Name of organisation: Vintellect

Brief description of organisation: Vintellect was founded in 2004 by Clare Young, formerly a director of Cockburn & Campbell Limited, the subsidiary wine company of Young and Co Brewery in London.

In this capacity Clare was responsible for implementing dynamic strategies to radically improve wine sales throughout the Young's estate. The results were met with widespread acclaim since they out-performed the market year in and year out.

For Cockburn & Campbell's corporate and private clients Clare was also responsible for designing and hosting wine tasting events including; food and wine appreciation dinners, original team wine challenges and tours of French and Spanish vineyards.

Now with this experience and proven capability Clare and her dynamic team, headed by wine trainer Emma Maurice, help on-trade businesses increase their wine sales and design highly entertaining wine themed events for both corporate and private clients.

Name of organisation contact: Clare Young

Organisation telephone number: 01372 371093

Organisation contact details: Fetcham Park House, Lower Road, Leatherhead, Surrey. KT22 9HD

Website: www.onlinewinecourses.com or www.vintellect.co.uk

Name of accredited programme: Vintellect Max your wine sales.

What is 'Max your wine sales'?

'Max your wine sales' is an interactive wine sales and service course designed to give staff designed to give staff the knowledge and confidence to increase sales in the on-trade.

It is available on CD and on-line.

With video footage of real life scenarios, easy to digest facts and figures and cleverly presented graphics this course demystifies wine.

Interactive exercises, including games and quizzes, have been designed to maximise and maintain the individual's interest to ensure the training is effective.

This 2 hour course is designed so individuals may work at their own pace and may exit at any point during a module. When they return to it, they simply continue from where they left off. The course may even be completed during quiet periods of scheduled shifts.

At the end of the course, each member of staff will take a short multiple-choice test. All students acheiving the pass mark of 70% may apply for their Vintellect/BIIAB 'Max your wine sales' certificate. (This training module does not count towards the BIIAB Operational Skills Certificate.)

What are the benefits of 'Max your wine sales' to your business?

You can train every single member of staff to a high standard in just 2 hours
With greater knowledge your staff will be become more confident and able to recommend wines - as a result you should witness a 10 - 20% increase in wines sales
With the investment in training, your staff will be motivated to sell more food and wine
With the investment in training, your staff will feel more valued and you will enjoy greater levels of staff retention
With greater staff retention, you will be able to devote more time to develop your business, you will enjoy a significant increase in all areas of your business, not just wine
Knowledgable staff who understand their products will give you the edge over your competitors
Ultimately you will increase your staff loyalty, customer loyalty, sales and profit.

The course includes the following training modules:

Market trends
Understanding grape growing: grape varieties and climate
Understanding wine making: vinification
Tasting and enjoying wine
Bar design and merchandising
Wine preservation
Wine service
Optmising sales
Food and wine matching
Final examination.

Who is it aimed at?

On-trade business owners, managers, and every single member of waiting/bar staff including part-timers.

The multi-user version will allow an unlimited number of users in any specific establishment for an unlimited period.

The single-user version will enable a single-user to complete the course and take the exam.

How much does it cost and what is the likely return on investment?

NOTE: If you are a member of BII, you will be eligible for a 15% discount on the cost of the course. Simply enter the following code to receive these special terms: DBII1015006